Our advantage is exactly that we are much smaller player. The only other people who are going after the market of consumer search are big players like Neeva and You.com. People running them are hotshots, they have decades of experience, millions and millions of dollars in funding, big and amazing teams. Trouble? They are all "Adults" and expected to behave like one. As in, they are expected to be right most of the time. They are expected to know exactly what they are doing, why they are doing it and how. This expectation of really knowing their shit leads them to be really careful, considerate and
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