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What is our advantage against the big players?
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What is our advantage against the big players?

Harsh Gupta
May 13, 2021
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What is our advantage against the big players?
hargup.substack.com

Our advantage is exactly that we are much smaller player. The only other people who are going after the market of consumer search are big players like Neeva and You.com. People running them are hotshots, they have decades of experience, millions and millions of dollars in funding, big and amazing teams. Trouble? They are all "Adults" and expected to behave like one. As in, they are expected to be right most of the time. They are expected to know exactly what they are doing, why they are doing it and how. This expectation of really knowing their shit leads them to be really careful, considerate and slow.1

We on the other hand are "kids". This means we don't know a damn lot of stuff, but we aren't expected to. We can do all kinds of mistakes and get away with it. This means can we can learn much faster, move much faster and grow much faster. Unlike, human kids, there is no speed limit to how fast companies can grow in the age of internet. We might be nobodies at the moment, but we can get ahead of everyone else. This is our real advantage.2

Related reading:

  • Transactional Enchatment -- Art of Gig

  • Starting from the finish line

Checkout out demo video. “Neera: Make search your own”

1

Neeva have been working on the product since 2019, they still aren’t generally available. You.com people are on it for than a year and all they have to show for is a home page. I had a search engine for myself the weekend I left my job.

2

Also this:

Twitter avatar for @hargup13Harsh Gupta @hargup13
There is a special advantage of being a small player. People are quick to point out all the ways your business can fail. If you are big player, please assume your money/power/muscle/experience will make you win automatically. Fundamentals of business remains same, big or small.

April 10th 2021

2 Retweets12 Likes

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What is our advantage against the big players?
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