Mac had a series of advertisements, comparing Mac and PC. The ads are delightful, they personify all the mac's features and show how they play out. I especially like the "Accident" ad where PC got an accident because someone tripped over the power chord, but mac doesn't have to worry about it, because the chords had this little magnet, when the cord is pulled, they just swoop out.
Sell to Win!
Very very nice